Avoid The Marketing Mistake of Inconsistency In Your Business online
The following essential consideration is all about promotion messages by way of the written word. We rarely see any glaring examples of inconsistently written communications concerning email marketing. In contrast, we have seen many situations in which goods and services were promoted that seemed way out of place and unexpected. This does not appear to be as much of a situation as design clashes, in our fairly wide experience. But still, we do see it at least a couple of times a week, and so that only indicates there is a lack of awareness of the need to have consistency in all of our marketing funnels.
The concept and awareness of being constant in your marketing and advertising is not something you see discussed much on the net. Probably it is safe to suppose that it is purely overlooked by many who write about business. If you fail to take advantage of this easy to know idea, then your efforts will not produce the kind of earnings you desire. The rationale for this effect is a function of human nature and how we see and feel about what we see. Humans have a peculiar way of reacting to the unfamiliar and things that occur that are out of place in a way. When these circumstances happen, the common reaction is to move away from it, and the result is identical if it takes place in your marketing and advertising.
It is a good idea to offer an illustration, so we will examine the simple optin situation that employs a squeeze page. We have all observed and used squeeze pages when a person is building an email list for promotion. Based on personal preference, the marketer may put the fresh optin on a sales page or other site. Of course what is delivered after the person subscribes is the marketers decision. The strategy and practice of consistency will come into play here in a rather significant way.
The general, typically unfamiliar, feeling experienced by the prospect will be influenced by the layout and overall color pattern of the squeeze page and the subsequent site that is looked at. When they are considerably different, then that represents inconsistency, distress on a deeper level and low resulting conversions for the sales letter. The apparent answer to this is just make the squeeze page much more like the next site that is seen.
However the above illustration is appropriate to other areas affecting affiliate marketing. We are referring to the use of review websites and giving links to different merchant sales letters. It is merely not practicable, or wanted really, to make a clone of a vendors site or deal with the case of multiple vendor sites. What is possible, and useful, is to produce a site so it does provide a smooth transition to the sites you are linking to. What you must strive to do is avoid a design that is highly strange and serves to offer a glaring contrast to any other site. We understand there will be certain interpretation needed in this situation. You can get by just fine if you try to make an attempt to minimize jarring color clashes as often as possible.
Another critical area deals with how you speak to your readers and subscribers if you have them. We do understand that most businesses are consistent in the way they talk, or write, to their target audiences. However you can induce problems in what you advertise to any audience if it represents an unusual or significant departure from what they may be used to getting from you. This occurs to some amount, but it is not anything we might call unrestrained or a widespread problem. But yet, we do see it at least once or twice a week, and so that only means there is a lack of understanding of the need to possess consistency in all of our promotional funnels.